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Will Smith slapgate, Kaccha badam, Chaand baaliyan, Virat Kohli, the Maharashtra politcial crisis, Brahmastra, RRR, FIFA World Cup, Elon Musk-Twitter — a lot happened in 2022, with Instagram Reels and YouTube Shorts the virtual hotspots. The few days left in December too may be action-filled, what with COVID 19 re-energised in China. Here's a month-on-month update on what social media trends made India dance, laugh, sing and perhaps think in 2022.
The year 2022 was dominated by short videos — mostly Instagram Reels and YouTube Shorts. These short video features were launched in 2020 in India, but according to influencers, they peaked in 2022. “I think Reels was the biggest trend... I saw people who never used to post much also make reels. I myself saw massive traction — 30-40 million views on a single reel, which is insane,” said singer and digital content creator Aksh Baghla.
Influencer Aastha Shah agreed that video content in the form of Instagram Reels, YouTube long form content, YouTube Shorts, etc were the top trends in 2022.
Not just short videos, memes and use of AR (augmented reality) technology also dominated the social media space. According to digital content creator Dipraj Yadav, the use of AR technology skyrocketed in 2022. “I remember seeing many comedy creators using AR filters to elevate their game; a total game changer if you will,” he added.