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AMC-Sony dangles NFT carrot with 'Spider-Man: No Way Home' opening day tickets

AMC-Sony dangles NFT carrot with 'Spider-Man: No Way Home' opening day tickets

AMC-Sony dangles NFT carrot with 'Spider-Man: No Way Home' opening day tickets
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By CNBCTV18.com Nov 29, 2021 6:29:15 PM IST (Updated)

Quite unsurprisingly, Spider-Man: No Way Home’s opening day advance ticket sales soared thanks to the bumper 86,000-NFT offer. US theatre chain AMC's Adam Aron has made no secret of his love for crypto, especially Dogecoin.

US movie theatre chain AMC and Sony Pictures said they will offer 86,000 non-fungible tokens (NFTs) to those who book opening day tickets of Spider-Man: No Way Home in advance, CNBC reported.

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The offer is valid for members of AMC Stubs Premiere, AMC Stubs A-List and AMC Investor Connect.
“This idea came from you! Partnering with SonyPictures for #AMCFirstEverNFT,” Adam Aron, CEO of AMC Entertainment, announced on Twitter.
Spider-Man: No Way Home is releasing in theatres on December 16, while the tickets go on sale at AMC from November 29.
According to AMC, more than 100 NFT designs made by Cub Studios will be available.
Customers who win the NFTs will be given redemption instructions via email on December 22. They will have to redeem the tokens by March 1 at the dedicated site operated by a WAX blockchain.
Unlike traditional cryptocurrencies, NFTs cannot be exchanged. These are unique collector’s items that are rare in design and cannot be duplicated.
There was a huge rush in sales for tickets immediately after they opened for sale. Aron later tweeted: “Our #AMCFirstEverNFT with SonyPictures and Spider-Man: No Way Home caused AMC’s online ticketing traffic Sunday night/Monday morning to soar, to the highest ever in AMC’s entire history. Oh did we sell tickets! But we are sorry wait times got long with the unprecedented volumes.”
AMC and its CEO Adam Aron have been at the forefront of cryptocurrency adoption. In September, Aron ran a Twitter poll asking followers if the movie chain major should accept the Dogecoin for ticket payments by end of 2021. About 68.1 percent of the voters said “Yes, for sure do it.”
After the poll, Aron tweeted: “It’s clear that you think AMC should accept Dogecoin. Now we need to figure out how to do that. Stay tuned!”
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