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Trade war or not, China Inc already reining in American brands

Updated : June 29, 2018 06:20 AM IST

American household names like Apple, Starbucks and Procter & Gamble's Pampers are seeing their dominance challenged, a potential threat to the hundreds of billions of dollars US firms make in China.
According to an analysis of data from Bain and Kantar, local brands snatched almost three-quarters of China's 639 billion yuan ($97 billion) market for fast-moving consumer goods - a category that includes items like soft drinks and shampoo - last year, up from two-thirds in 2013.
Trade war or not, China Inc already reining in American brands

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