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Survival tips for the reluctant shopper on big sales days like Black Friday

Survival tips for the reluctant shopper on big sales days like Black Friday

Survival tips for the reluctant shopper on big sales days like Black Friday
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By AP Nov 23, 2018 12:07:36 PM IST (Published)

Shops located in malls in many parts of north India now feature ‘Black Friday deals’ to coax shoppers to buy their goods.

Black Friday remains the busiest shopping day of the year in the US, with roughly half Americans leaving their homes to take part in this consumer ritual. But retailers in India have been quick to embrace the concept to life their sales.

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Shops located in malls in many parts of north India now feature ‘Black Friday deals’ to coax shoppers to buy their goods.
If you read those banners and think, “Bring it on!” then you are likely a social shopper who enjoys the thrill of the hunt and finds crowds energizing.
If instead, you react to those numbers by booking a root canal so you don’t have to hit the stores, then you’re more likely a task-oriented shopper who prefers to get in and get out with the items you need.
You are also more likely to be annoyed by the physical closeness of strangers that is a hallmark of competitive shopping. But don’t call the dentist just yet – there may still be ways for you to comfortably participate in Black Friday and its bargains.
First, make a list of everyone for whom you would like to find a gift. Then do your research on the sales that might help you achieve your goals. Both of those tasks should appeal to the need for organization that task-oriented shoppers tend to exhibit.
Next, recognise that the majority of Black Friday devotees are going for the big bargains first, and that means that they’ll head for the big box and department stores. Instead make your first stops at smaller shops that won’t get as much traffic early in the day.
By the time you’ve taken care of those items on your list, the larger stores will begin to clear out and you can head in. Doing this will allow you to feel some degree of control and alleviate some of the stress you feel when you don’t have direction.
By the end of the day, you can check some things off your shopping list and feel good about the bargains you were able to find, all while maintaining your sanity.
And if you’ve read this far merely to better understand why your significant other doesn’t want to join you on this most special of consumer holidays, just acknowledge your psychological differences. You go ahead and tackle Black Friday with the enthusiasm of a natural-born social shopper.
Don’t worry if you don’t bag a good deal. There is always the next sale round the corner.
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