Economy Rural demand to pick up on MSP hikes, farm loan waivers, says report Updated : September 21, 2018 09:03 PM IST According to a Bank of America Merrill Lynch (BofAML) research report, rural demand is on an uptrend and investors should invest in consumption driven stocks while making their equity investments. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.