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    Paytm to dole out incentives for merchants at kirana stores

    Paytm to dole out incentives for merchants at kirana stores

    Paytm to dole out incentives for merchants at kirana stores
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    By IANS   IST (Published)

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    Paytm has already created a network effect with over 500 crore transactions in 2018-19.

    In a move to make deeper inroads in the country, digital payments company Paytm on Thursday announced to push cashback from peer-to-peer UPI transactions to offline merchant payments at retail kirana stores.

    The company is targeting to partner with over two crore retail kirana stores, enabling them to accept all digital payment modes including UPI, wallet and cards.
    "Paytm will invest money in offline merchant expansion instead of driving incentive led P2P transactions. Our offline merchants create high-frequency usage and an important use-case for Paytm consumers," said Deepak Abbot, Senior Vice President, Paytm.
    UPI P2P payments are often done by users to gain some extra money. On Paytm, the UPI users are already the ones who have been using a large host of Paytm services for long and don't require cash backs to make payments.
    "To further help merchants get better access to capital and provide more financial security Paytm will invest in lending and insurance, rather than on P2P payments," the company said in a statement.
    Through its payment ecosystem, Paytm has already created a network effect with over 500 crore transactions in 2018-19.
    It also claims to have 1.2 crore merchant partners accepting payments through Paytm QR, which accepts all digital payment instruments such as UPI, wallets, cards and net banking.
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