Economy Oberoi unveils a new brand identity Updated : March 27, 2019 01:55 PM IST The re-branding of the hotel chain and the renewed communication programme were done after extensive research conducted as part of the branding initiative of the hotel chain. Oberoi also launched the newly revamped website that it hopes to capture an online experience that mirrors its hotels and resorts. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.