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Kolkata records the highest return to origin rate among metros, says survey

Kolkata records the highest return-to-origin rate among metros, says survey

Kolkata records the highest return-to-origin rate among metros, says survey
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By CNBC-TV18 Oct 25, 2019 6:11:50 PM IST (Updated)

Kolkata recorded the highest RTO (Return to Origin) rate amongst metros, followed by Hyderabad, while Mumbai’s was the lowest, according to a survey conducted by ClickPost, an integrated logistics platform.

Kolkata recorded the highest return-to-origin (RTO) rate among metros in the country, followed by Hyderabad, while Mumbai’s was the lowest, according to a survey conducted by ClickPost, an integrated logistics platform.

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The survey examined more than 2 million shipments ahead of the Diwali season. It also looked into the most commonly occurring reasons for RTOs, RTO rates by product range, the impact of chosen payment methods on these rates, and the frequency of occurrence by location.
In Tier-2 and -3 cities, the top six cities are all located in the central belt of the country – comprising Ahmedabad, Jaipur, Lucknow, Indore, Patna, and Surat.
The top ten states by order volume are Maharashtra, Uttar Pradesh, Karnataka, West Bengal, Delhi, Andhra Pradesh, Tamil Nadu, Gujarat, Haryana, and Rajasthan, the survey revealed.
Due to internet shutdown,  J&K saw a dip of 71 percent in the orders placed in the fortnight before Diwali this year (1-14 October 2019) as compared to the last year.
Out of 300,000 RTO shipments analysed, 268,195 were found to be on Cash on Delivery (COD) shipments.
The survey cited the most common reasons for the returns:
  • With COD shipments:
  • Ten percent owing to address issues; 52 percent due to customers refusing to accept the order; 20 percent due to the fact that courier partner couldn’t contact the customer; and 3 percent due to no attempt being made on those shipments by the courier partner.
  • With Prepaid shipments: Fifteen percent owing to address issues; 29 percent due to customers refusing to accept the order; 31 due to the fact that courier partners couldn’t contact the customer; and 6 percent due to no attempt being made on those shipments by the courier partner.
  • The survey also analysed pan-India order figures and trends. Over this period, 22,435 unique pincodes were recorded from customers tracking orders using Clickpost.
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