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IPL‘s brand value grows 19% to $6.3 billion

Updated : August 11, 2018 00:43:18 IST

Like all major sporting events globally, effective monetisation of the IPL is the only way to long-term success.
Facebook, Instagram and Twitter after having invested significantly in the early part of IPL’s existence.
Published : August 10, 2018 07:10 PM IST

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