Motilal Oswal
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Motilal Oswal
Economy

IPL‘s brand value grows 19% to $6.3 billion

Updated : August 11, 2018 12:43 AM IST

Like all major sporting events globally, effective monetisation of the IPL is the only way to long-term success.
Facebook, Instagram and Twitter after having invested significantly in the early part of IPL’s existence.
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