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Instagram not an instant fix for ailing Facebook

Updated : July 27, 2018 07:50 PM IST

Instagram and Facebook users see about the same number of ads, but Instagram ad prices are half of what Facebook charges because of the limited number of advertisers vying for spots on Instagram, four ad buyers said.
Investors have been counting on revenue from Instagram to overcome stalling usage of Facebook's core app. But the gap it has to fill has widened sooner than expected.
Instagram not an instant fix for ailing Facebook
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