Indian consumers ditch big brands and take up side jobs as inflation bites: Survey

With inflation digging holes in people’s pockets, a majority of Indian consumers are cutting back on everyday expenses to meet basic needs. Ditching big brands for local ones, skipping leisure activities, and taking up additional gig jobs are some of the measures they are resorting to, a new survey has stated.

While over 95 percent of Indians say growing inflation is directly impacting their daily and monthly expenditure, the survey by UserTesting, a video-based human insight platform in the US, has found that 65 percent of consumers are buying from generic/local brands instead of name brands to save money.

“Most generic brands are now offering the same quality of a product at a cheaper price, more than half of the Indians have shifted their focus on local brands, especially for purchases such as clothes and grocery items,” the survey shared with CNBCTV18.com said.