BJP led NDA may shore up votes by pushing more money toward farmers

New Delhi is likely to focus attention on rural areas in its upcoming annual budget, set for release on February 1, in an attempt to shore up political support there.

Large swaths of the farming community — who make up the bulk of India's population — are growing disillusioned with Prime Minister Narendra Modi's Bharatiya Janata Party, as reflected by December's Gujarat state election.

Although the BJP secured a narrow victory in the bellwether state, rural residents there overwhelmingly voted for the opposition Congress party, which aggressively painted Modi as anti-poor and anti-farmer.

Those results have the BJP worried. Four other states with big agrarian populations — Rajasthan, Madhya Pradesh, Chhattisgarh and Karnataka — are scheduled to hold elections this year, and the BJP may not be as lucky in those areas.

Malaise among farmers runs deep, said Kunal Kundu, an economist at Societe Generale. Two years of drought have bitten into profits, which are believed to have fallen further last year despite a normal monsoon. Protests among farmers have risen sharply nationwide, Kundu explained.

To offset this discontent, Finance Minister Arun Jaitley is widely expected to promote initiatives aimed at boosting rural growth when he announces the federal budget next month.

Syed Zafar Islam, the BJP's national spokesperson for political and economic affairs, told CNBC that he did not wish to speculate on New Delhi's upcoming budget. But he noted that farmers' wages have improved since Modi came to power and that the government was committed to addressing concerns of the rural community.

"Fifty percent of the population stays in rural areas, so this is a huge priority for the government to improve the economic well being of farmers and masses through more rural roads, irrigation projects, rural housing, and better price realization for farmers," Islam said.

Pro-farmer policies

Analysts have called for Modi's administration to enact a set of reforms known as the Model Agricultural Produce and Livestock Marketing Act, which is designed to loosen rules on where farmers can sell their products. The act aims to double farmers' income by 2022.

Existing regulations "restrict farmers' ability to sell produce outside designated wholesale markets, leaving them at the mercy of traders who often made profits at the expense of farmers," explained Kundu. "The new act could help reduce the price spread by enabling direct contact between farmers and consumers or other end users."

The government has only one year left in its current term, so it's politically crucial for them to boost popularity ratings.

New Delhi could also take other steps, such as boosting funds for crop insurance, spending more on rural infrastructure, or increasing price supports for produce when market prices fall, according to Shailesh Kumar, senior South Asia analyst at political consultancy Eurasia Group.

"While this will be politically driven, it will produce economic dividends," he said in a recent note.

But those steps could fuel inflation, a major headache for policymakers.

Higher consumer prices can be a game-changer during elections, so "Modi will cautiously expand support for the agrarian economy to avoid causing a spike in broader inflation that would negatively affect his political future," Kumar continued.

To keep food prices in check, New Delhi has imposed controls in recent years that have hurt agricultural producers.