Agriculture Increase in ethanol price is positive for sugar companies but may impact liquor firms Updated : September 14, 2018 03:31 PM IST Increase in ethanol production would lead to around 0.7-0.8 million tonnes of less sugar production in the coming 2018-19 season, which starts from December 2018. The ethanol price hike will help sugar mills, saddled with massive mounds of the sweetener, divert cane juice for ethanol production. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.