Business How a shoes startup is born: Flatheads is lacing up to launch an aspirational dress sneakers brand Updated : June 12, 2019 07:53 AM IST Aspirational brands that have a personality and an emotional connect with the customers are all expensive. Modern workplaces need stylish shoes to complete the casual dressing ensemble. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.