Economy Hold the Mayo! Florida town is changing its name temporarily Updated : August 25, 2018 02:26 PM IST The name change started as a secret, tongue-in-cheek marketing proposal for the Kraft Heinz-owned mayonnaise-alternative. Videographers for Miracle Whip on Saturday wanted to capture the shock of residents when they hear that the name of their town is being changed to a corporate brand. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.