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From slashing hotel rates to Russian ads, here is what Sri Lanka is doing to woo tourists after Easter attacks

Updated : 2019-06-10 14:09:14

Sri Lanka's battered tourism industry is trying to woo visitors back to beaches deserted after deadly Easter bombings, slashing hotel rates and pushing promotions in key markets like Russia.

Sri Lanka's battered tourism industry is trying to woo visitors back to beaches deserted after deadly Easter bombings, slashing hotel rates and pushing promotions in key markets like Russia. REUTERS/Dinuka Liyanawatte/Files
Sri Lanka's battered tourism industry is trying to woo visitors back to beaches deserted after deadly Easter bombings, slashing hotel rates and pushing promotions in key markets like Russia. REUTERS/Dinuka Liyanawatte/Files
Tourism, which accounts for 5 percent of Sri Lanka's gross domestic product, tanked after Islamist bombers on April 21 attacked luxury hotels and churches, killing 250 people, including 40 foreigners. REUTERS/Dinuka Liyanawatte/Files
Tourism, which accounts for 5 percent of Sri Lanka's gross domestic product, tanked after Islamist bombers on April 21 attacked luxury hotels and churches, killing 250 people, including 40 foreigners. REUTERS/Dinuka Liyanawatte/Files
England, India and the United States were among countries that issued travel advisories for Sri Lanka, a diverse island with pristine beaches, ancient Buddhist temples, and lush hills that Lonely Planet selected as its top 2019 destination. REUTERS/Danish Siddiqui/Files
England, India and the United States were among countries that issued travel advisories for Sri Lanka, a diverse island with pristine beaches, ancient Buddhist temples, and lush hills that Lonely Planet selected as its top 2019 destination. REUTERS/Danish Siddiqui/Files
Those advisories contributed to a flood of cancellations and a drop in bookings just as the monsoon-dominated low season was beginning. REUTERS/Dinuka Liyanawatte/Files
Those advisories contributed to a flood of cancellations and a drop in bookings just as the monsoon-dominated low season was beginning. REUTERS/Dinuka Liyanawatte/Files
To lure tourists back, Sri Lanka is hosting international sporting events and has mothballed a rule on minimum rates for hotel stays.  REUTERS/Dinuka Liyanawatte/Files
To lure tourists back, Sri Lanka is hosting international sporting events and has mothballed a rule on minimum rates for hotel stays.  REUTERS/Dinuka Liyanawatte/Files
State-owned SriLankan Airlines is offering special fares and pushing joint promotions with the government's tourism board. Some hotels are waiving corkage fees on day trips, while tour groups are offering free airport pickups. REUTERS/Dinuka Liyanawatte/Files
State-owned SriLankan Airlines is offering special fares and pushing joint promotions with the government's tourism board. Some hotels are waiving corkage fees on day trips, while tour groups are offering free airport pickups. REUTERS/Dinuka Liyanawatte/Files
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