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FMCG sector in India is inching towards a slowdown, market research firm Nielsen warns

Updated : July 17, 2019 02:15 PM IST

Rural India Contributes to 37 percent of overall FMCG spends and has historically been growing around 3 to 5 percent points faster than urban on account of increasing affordability, availability, and demand.
Rural growth is slowing down double the rate of urban in recent quarters.
FMCG sector in India is inching towards a slowdown, market research firm Nielsen warns

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