De Beers sees sparkle in synthetic diamond jewellery
Updated : May 29, 2018 07:17 PM IST
Real diamonds created over thousands of years remain the priority, but De Beers is responding to customer demand for more affordable jewelleryusing stones made in days or weeks and sold for hundreds rather than thousands of dollars.
As the world's biggest seller of natural diamonds by value, De Beers is a leader in technology and security processes to guarantee the authenticity of natural stones.
To ensure there is no confusion between manmade gems that have little resale value and the real thing, the manufactured diamonds used injewellery will include a tiny mark showing they are made by Element Six