COVID-19 lockdown: Time spent on watching TV, with smartphone rises as people stay indoors
Updated : March 27, 2020 10:57 PM IST
For the week between March 14 to March 20, there was a 6 percent increase in the reach of the television, shows data.
There is a higher propensity to watch TV between 8 am to 5 pm, or the non-prime time hours, as more number of people are home.
India was put in lockdown on March 25, but a lot of states like Maharashtra had gone into the lockdown mode days ahead as well.