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Coca-cola turns to 'ethnic' drinks for Indian market

Updated : March 12, 2018 04:42 AM IST

The company is planning to come up with ethnic drinks and fruit juices.
Apart from ethnic drinks, the company also plans on reducing sugar content.
It has already started test marketing its coconut water brand ‘Zico’ in India.
Coca-cola turns to 'ethnic' drinks for Indian market

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