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Coca-Cola bowls out PepsiCo, inks 5-year deal with ICC

Updated : February 01, 2019 06:24 AM IST

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body.
The five-year partnership will cover all ICC events around the world, including the ICC Men's cricket world cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and 2021 in New Zealand respectively.
Coca-Cola bowls out PepsiCo, inks 5-year deal with ICC

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