Big move for Big Bird: Sesame Street is entering classrooms
Updated : July 20, 2018 06:48 PM IST
Sesame Workshop, the company behind Big Bird and Elmo, and McGraw-Hill Education, a billion-dollar for-profit company known for school textbooks, announced their partnership Thursday.
The TV program and Sesame Workshop's other educational pursuits have long been lauded for their record of helping kids learn, portraying diverse characters and offering sensitivity in addressing childhood experiences.
Sesame Street has been a household brand since debuting in 1969 on public television.
Have you signed up for Primo, our daily newsletter?
It has all the stories and data on the market, business, economy and tech that you need to know.
THANK YOU! You made our day. See you every morning
YOUR EMAIL IS ON ITS WAY. Check your inbox for future updates.
To keep watching CNBC-TV18, India's No. 1 English Business News Channel, call your Cable or DTH Operator and subscribe now for just Rs. 4 per month. You can also subscribe to CNBC-TV18 Prime HD for Re 1/- per month.Find out more