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Big move for Big Bird: Sesame Street is entering classrooms

Updated : July 20, 2018 06:48 PM IST

Sesame Workshop, the company behind Big Bird and Elmo, and McGraw-Hill Education, a billion-dollar for-profit company known for school textbooks, announced their partnership Thursday.
The TV program and Sesame Workshop's other educational pursuits have long been lauded for their record of helping kids learn, portraying diverse characters and offering sensitivity in addressing childhood experiences.
Sesame Street has been a household brand since debuting in 1969 on public television.
Big move for Big Bird: Sesame Street is entering classrooms
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