Economy Acquisition emotion: Why Chennai is sentimental about SPI Cinemas Updated : August 20, 2018 06:32 AM IST Advertising gurus agree that it will be crucial for PVR to fall in line with SPI Cinemas’ desire to remain a quintessential Chennai brand, given its 20-year-long legacy in the city. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.