A look at 'Metaverse' that is revolutionizing the way we live

Metaverse, which technically means ‘beyond universe’ or ‘parallel universe’ is an immersive virtual world where you can socialize, shop or even attend events through your virtual avatar.

It is fast becoming a bandwagon for brands to jump on and become the first mover. With the likes of H&M and Samsung opening up virtual stores in the Metaverse recently, the meaning of marketing will be redefined, if not, already.