Move over Chanel: North Korea's 'raccoon eye makers' get state push
Updated : 2019-08-08 10:29:31
North Korea is encouraging its beauty-conscious middle-class women to choose domestic cosmetics over foreign brands in an effort to boost self-reliance as international sanctions deepen. Promoting home-grown beauty has been a political strategy since the days of state founder Kim Il Sung, but has become more focused under his foreign-educated grandson, Kim Jong Un. The international popularity in recent years of South Korea's K-beauty trend - innovative cosmetic products with natural ingredients such as ginseng and snail slime - has added momentum, say defectors who fled the North and experts who study the isolated state.