Unwind Luxury Ayurveda brands could be India’s entry to lucrative global beauty business Updated : April 27, 2019 10:50 AM IST First Estee Lauder and now Puig, a Barcelona-based global beauty conglomerate has invested in home-grown luxury Ayurveda beauty businesses in India. The investment offers them a foothold in the premium-to-luxury market and a slice of the innovative indigenous companies that leverage an ancient science. While Estee Lauder picked up a minority stake in Forest Essentials in 2009, upping it in 2014, Puig has recently pledged to invest Rs 100 crore in Kama Ayurveda. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.