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In pictures: India holds digital fashion week amid pandemic

Updated : 2020-10-18 13:05:56

Unlike a fashion show, the models aren’t swaying on a ramp in real life. They are depending on digital technology to rescue their annual extravaganza from the coronavirus pandemic.

A model gets herself sanitized before entering the office of the Fashion Development Corporation of India (FDCI) in preparation for the Lotus make-up India Fashion week digital show. (AP Photo/Manish Swarup)
A model gets herself sanitized before entering the office of the Fashion Development Corporation of India (FDCI) in preparation for the Lotus make-up India Fashion week digital show. (AP Photo/Manish Swarup)
An official checks a coronavirus finder app on the mobile phone of a model before giving her entry to the Fashion Development Corporation of India (FDCI) office ahead of the Lotus make-up India Fashion week digital show. (AP Photo/Manish Swarup)
An official checks a coronavirus finder app on the mobile phone of a model before giving her entry to the Fashion Development Corporation of India (FDCI) office ahead of the Lotus make-up India Fashion week digital show. (AP Photo/Manish Swarup)
A model poses during a photoshoot for the Lotus Make-up India Fashion Week, at the farmhouse of a designer in New Delhi. (AP Photo/Manish Swarup)
A model poses during a photoshoot for the Lotus Make-up India Fashion Week, at the farmhouse of a designer in New Delhi. (AP Photo/Manish Swarup)
For months, designers, models, make-up artists and film crews worked to create the fusion of the physical and virtual fashion, adapting to the virus restrictions. (AP Photo/Manish Swarup)
For months, designers, models, make-up artists and film crews worked to create the fusion of the physical and virtual fashion, adapting to the virus restrictions. (AP Photo/Manish Swarup)
The designers have pre-shot films that are showcased online on key digital platforms — Instagram, Facebook, Twitter and YouTube. (AP Photo/Manish Swarup)
The designers have pre-shot films that are showcased online on key digital platforms — Instagram, Facebook, Twitter and YouTube. (AP Photo/Manish Swarup)
The models are depending on digital technology to rescue their annual extravaganza from the coronavirus pandemic with ''Phygital edition.
The models are depending on digital technology to rescue their annual extravaganza from the coronavirus pandemic with ''Phygital edition."(AP Photo/Manish Swarup)
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