“Chhaa Jaa,” Says Global NGO Girl Effect to Indian Teens
Updated : November 14, 2019 04:03 PM IST
Chhaa Jaa videos are about four to eight minutes long. They feature young actors that common Indian girls can identify with, and touch upon topics like sexual and reproductive health, negotiating with parents about choices for their education, or preparing to find a first job.
"Its girl-centric messages are delivered through videos that are distributed on social-media platforms, “Or wherever the girls already are, or are likely to be in future,” says Girl Effect CEO, Jessica Posner Odede.
Have you signed up for Primo, our daily newsletter?
It has all the stories and data on the market, business, economy and tech that you need to know.
THANK YOU! You made our day. See you every morning
YOUR EMAIL IS ON ITS WAY. Check your inbox for future updates.
To keep watching CNBC-TV18, India's No. 1 English Business News Channel, call your Cable or DTH Operator and subscribe now for just Rs. 4 per month. You can also subscribe to CNBC-TV18 Prime HD for Re 1/- per month.Find out more