Motilal Oswal
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Motilal Oswal
Finance

Bank of Jamaica's innovative strategy: Learning inflation the Reggae way

Updated : April 19, 2019 05:25 PM IST

The land of Bob Marley and Olympic sprinter has a message for its citizens: A little bit of inflation isn’t necessarily such a bad thing.
With a series of music videos, radio jingles and television PSAs, the central bank of the Caribbean nation has not only reached the citizens of Jamaica but is winning hearts globally.
Bank of Jamaica's innovative strategy: Learning inflation the Reggae way
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