Bank of Jamaica's innovative strategy: Learning inflation the Reggae way
Updated : April 19, 2019 05:25 PM IST
The land of Bob Marley and Olympic sprinter has a message for its citizens: A little bit of inflation isn’t necessarily such a bad thing.
With a series of music videos, radio jingles and television PSAs, the central bank of the Caribbean nation has not only reached the citizens of Jamaica but is winning hearts globally.
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