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Zydus Wellness looks to increase direct distribution as it charts integration roadmap for Kraft Heinz India business

Updated : May 21, 2019 11:39 AM IST

Zydus Wellness announced the acquisition of the Kraft Heinz India business for about Rs 4,600 crore in October 2018. 
Zydus Wellness is looking to aggressively increase direct distribution to ensure that a wider range of products reach the market.
The company may explore ready-to-drink tetra packs and smaller SKUs for existing brands,
Zydus Wellness looks to increase direct distribution as it charts integration roadmap for Kraft Heinz India business

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