By PTI Feb 8, 2022 5:22:39 PM IST (Updated)
With Kofluence expanding its product suite to encompass creation and monetisation tools, creators on the platform will have varied monetisation avenues to explore, Zerodha's co-founder Nikhil Kamath said. Kamath admitted that while content creators captured eyeballs, there was a gap created by monetisation tools, which left creators wanting help and infrastructure to make a sustainable living out of their content or creativity.
Influencer marketing platform Kofluence on Tuesday said it has raised USD 4 million (about Rs 30 crore) in funding led by discount brokerage Zerodha's co-founder Nikhil Kamath. Kunal Shah of fintech Cred, filmmaker Karan Johar, Dharma Productions' Apoorva Mehta, Udaan's Sujeet Kumar, microblogging site Koo's Aprameya Radhakrishna and venture capital fund Upsparks were among other investors who participated in the round.
Live Tv
Loading...
The newly raised money will be deployed for developing a proprietary platform, accelerating hiring across multiple geographies and scaling up for expansion, as per a statement. Kamath admitted that while content creators captured eyeballs, there was a gap created by monetisation tools, which left creators wanting help and infrastructure to make a sustainable living out of their content or creativity.
With Kofluence expanding its product suite to encompass creation and monetisation tools, creators on the platform will have varied monetisation avenues to explore, Kamath, who took home a salary of Rs 100 crore, added.