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JUUL is the Apple of e-cigarettes, but can the American giant succeed in India?

Updated : June 26, 2019 11:02 AM IST

The product is being sold in vape stores across the capital and remains a common sight in upscale nightclubs and bars.
The brand has completely overtaken the e-cigarette market, possessing a 72 percent market share in 2018.
JUUL is the Apple of e-cigarettes, but can the American giant succeed in India?
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