Business JUUL is the Apple of e-cigarettes, but can the American giant succeed in India? Updated : June 26, 2019 11:02 AM IST The product is being sold in vape stores across the capital and remains a common sight in upscale nightclubs and bars. The brand has completely overtaken the e-cigarette market, possessing a 72 percent market share in 2018. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.