Business Virat Kohli, Deepika Padukone most valuable brand endorsers in list dominated by young celebrities Updated : January 15, 2019 06:56 AM IST Young celebrities are increasingly becoming the first choice for brand endorsements, a trend underscored by the second edition of the Duff & Phelps Celebrity Brand Valuation Report 2018. With several millennial celebrities climbing up the brand valuation ranks in 2018, it is evident that establishing a youth connect is critical for brands to succeed. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.