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VIEW: How to get branding right in crisis times

Updated : August 03, 2020 05:34 PM IST

The success route for brand managers has helpful pointers: Identify the special emotions the brand emotes, revisit the core values that the brand represents, and propose what you stand for rather than what your product features. 
Feel-good content that erodes anxiety while boosting positive messaging goes a long way in successful brand management.
VIEW: How to get branding right in crisis times

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