The vehicle bookings have jumped as much as 100 percent in the festive season, said Shailesh Chandra, the President of the passenger vehicle (PV) business of Tata Motors in conversation with CNBC-TV18.
He also said that the share of pent-up demand has decreased and the shift to personal mobility is driving demand.
“It has been overwhelming to see the response that we have in the festive season this year. In the Navaratri we saw a jump of more than 100 percent as far as bookings are concerned compared to last year’s Navaratri,” he said.
“Similar kind of jump we saw in retail also which was to the tune of 90 percent. This continued throughout October and Navaratri was definitely the time when bookings, as well as retails, had peaked. It clearly shows that there is great excitement among the consumers to buy cars in this festive season and the festive season is still not over. We have the next 14 days,” he further said.
"Retail sales of Tata Motors would be 15 percent more compared to the wholesale dispatches in October," he added.