More and more gaming companies in India are acquiring adtech firms or building capabilities to get hold of first-party data and offer better ROI to advertisers. Here's how it works.
2020 was a year of growing user base for gaming companies in India. The user base for both old and new companies grew manifold during the year, leading to the next bout of growth for these brands in 2021 in terms of monetization. In 2022, gaming companies are improving their sales pitches by offering advanced targeting options to their advertisers and acquiring adtech companies to help them.
According to domain experts with better targeting, the gaming companies are selling more inventory at better prices and also getting newer brands to advertise on their platforms.