Business Serious underperformance: Is ITC stock a value bet or a value trap for investors? Updated : October 31, 2019 06:41 AM IST The perennial argument of ITC being an attractive value bet only increased as the expensive stocks got pricier and the cheap ones continued to underperform. While incremental market-share erosion has been a concern for ITC, the government’s recent ban on e-cigarettes does come as a relief. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.