Reliance Brands Limited becomes official retailer of Italian luxury lifestyle brand Tod's

Reliance Brands Limited (RBL) on Monday announced a long-term franchise agreement with the Italian luxury lifestyle brand Tod's. RBL has now become the official retailer for Tod's in the Indian market.

Earlier, Tod had been operational in the Indian markets with mono brand stores in Delhi and Mumbai and via the Reliance Retail owned e-commerce platform Ajio Luxe.

Talking about the collaboration, Darshan Mehta, the Managing Director of RBL said in a statement, "Reconciling excellent craftsmanship with a hunger to innovate for the new consumers, Tod’s has crafted a unique space for itself at the global luxury front. A name that conjures images of luxe leathers and soigné materials, we are thrilled to partner with the brand to uphold its core values of exceptional quality, craftsmanship and effortless elegance in the Indian market."