• SENSEX
    NIFTY 50
Advertising

Publicis to buy Alliance Data’s Epsilon for $4.4 billion

Updated : April 14, 2019 04:00 PM IST

The deal announcement, two weeks after Publicis confirmed talks about the purchase, bolsters efforts by the world’s third-ranked advertiser to adapt to a fast-changing market increasingly driven by online client data.
Epsilon, which brings a trove of data on some 160 million individual clients, generated revenue of $1.9 billion last year, almost entirely in the United States.
The French company said it would cancel a previously announced share buyback and finance the Epsilon deal with debt, adding that the acquisition would be earnings- and cash flow-accretive from next year onwards.
Publicis to buy Alliance Data’s Epsilon for $4.4 billion
primo org
Have you signed up for Primo, our daily newsletter?
It has all the stories and data on the market, business, economy and tech that you need to know.
cnbc two logos
To keep watching CNBC-TV18, India's No. 1 English Business News Channel, call your Cable or DTH Operator and subscribe now for just Rs. 4 per month. You can also subscribe to CNBC-TV18 Prime HD for Re 1/- per month.Find out more

You May Also Like

Live TV