Publicis to buy Alliance Data’s Epsilon for $4.4 billion
Updated : April 14, 2019 04:00 PM IST
The deal announcement, two weeks after Publicis confirmed talks about the purchase, bolsters efforts by the world’s third-ranked advertiser to adapt to a fast-changing market increasingly driven by online client data.
Epsilon, which brings a trove of data on some 160 million individual clients, generated revenue of $1.9 billion last year, almost entirely in the United States.
The French company said it would cancel a previously announced share buyback and finance the Epsilon deal with debt, adding that the acquisition would be earnings- and cash flow-accretive from next year onwards.