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OTT platforms tap into growing hunger for local content among Indian audiences

Updated : July 31, 2018 07:50 AM IST

Regressive shows on television, the penetration of smartphones in the country and low mobile data tariffs after Reliance Jio's splash into the telecom sector — the convergence of these three factors has seen Indian viewers hopping on to over-the-top or OTT platforms.
About Rs 2,500-3,300 crore has been committed to creating original content over 3-5 years across the 30-odd OTTs in India, according to a Deloitte report.
With the number of OTT video users in India set to touch 355 million by 2020, the stage is set for OTTs to tap into a 5,600 crore rupee opportunity.
OTT platforms tap into growing hunger for local content among Indian audiences
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