Most Trusted Brands Of India 2021

The events of the last year have tested us all at a personal and professional level. But, as they say, steel is forged in the hottest of fires. And so it is with brands as well. While 2020 came out of left field, it awakened brands to the importance of future-proofing themselves against future ripples that could undo the fabric of society and industry with ease.

And perhaps more than anything else, it underlined the importance of trust. That intangible, invisible thread weaving together society, human relationships, and indeed even businesses. Trust is an important and tender aspect of all relationships, because it requires us to choose to be vulnerable and courageous at the same time. And it is trust that underpins the brands that formed the bulwark of The Most Trusted Brands of India 2021.

The inaugural edition of this event showcased a cornucopia of brands, some established, some at a nascent stage of their incredible growth stories that have captured the public imagination and hearts. Through a survey conducted by Allegiant Market research, this clutch of most trusted brands was identified, as perceived by channel partners and consumers in urban and rural (5 Lakh+ towns) India across select categories and select brands.