Business Lockdown Diaries: Do you really need to go to movie theatres anymore? Updated : April 28, 2020 01:53 PM IST Many films today are profitable even before they are released, thanks publicity, merchandise and other deals. As communication is evolving, so are individual consumption behaviours Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.