Business How unconscious biases can decide the success or failure of marketing Updated : April 24, 2019 01:45 PM IST In the development of human communications, there have been three main phases. The spoken word and followed by the written word and today, enabled by technology, our interconnectedness and ability to communicate has made a quantum leap. Technology and cultural development are the two ways that we can go beyond our limitations. Pushing the limits and radical openness is what is needed for real innovation to happen. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.