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Government proposes new stricter rules for e-commerce companies

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The revised norms would bar related firms from selling their products on the e-tail platform directly and would prohibit the practice of flash sales. Further, it would be mandatory for e-commerce companies to appoint grievance and compliance officers. Ashmit Kumar gets the key contours of the proposed changes.

The Indian government is looking at tightening rules for the e-commerce sector - the revised norms would bar related firms from selling their products on the e-tail platform directly and would prohibit the practice of flash sales. Further, it would be mandatory for e-commerce companies to appoint grievance and compliance officers. Ashmit Kumar gets the key contours of the proposed changes.
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