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FMCG distributors cry foul over deep discounts, higher margins for modern trade

Updated : November 06, 2019 06:36 AM IST

The margin differential is in the range of 15-20 percent in many cases and this is unacceptable, says a distributor.
Faida, representing 4.5 lakh distributors, has written to companies such as Dabur, Britannia, ITC, Godrej Consumer and Mondelez.
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