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Facebook-Boston Consulting report recommends these measures for businesses to tide over COVID-19 crisis

Updated : June 05, 2020 04:16 PM IST

The report titled ‘Turn the Tide’ showed how COVID-19 has dramatically changed consumer behavior and altered the path-to-purchase.
Micro-targeting can help brands get the first-mover advantage with the country being divided into different zones with distinct restrictions.
Facebook-Boston Consulting report recommends these measures for businesses to tide over COVID-19 crisis

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