Business Direct selling dilemma: Decoding the Delhi High Court ruling and its impact on e-commerce firms Updated : July 31, 2019 02:07 PM IST The sale of direct sellers’ products on e-commerce platforms constituted, among other things, trademark infringement. The ruling appears influenced by the active and involved role that e-commerce entities play in re-labelling or tampering with products. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.