Digital payments firm PhonePe earmarks Rs 800 crore in marketing this year
Updated : February 15, 2020 09:32 AM IST
PhonePe has also roped in Alia Bhatt, who has joined Aamir Khan as the brand ambassador and will feature in the upcoming ad films.
PhonePe claims to have around 20 crore customers across the country.
The current brand campaign of the company will feature four TV commercials with Aamir Khan and Alia Bhatt, which will be spread across digital platforms, radio, print and cinema.