Business COVID-19: Income decline forces consumers to buy smaller, cheaper products Updated : May 28, 2020 10:30 AM IST Consumers in urban markets have been buying in huge quantities but rural consumers are treading cautiously. "Small packs and medium packs are selling more in rural channels." Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.