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Corporations market at World Cup in a big way despite absence of US

Updated : July 16, 2018 07:28 AM IST

World Cup advertising increased sharply in the U.S. during the past few tournaments.
Plans for U.S. marketing changed last October when the U.S. lost at Trinidad and Tobago, ending a string of seven straight World Cup appearances dating to 1990.
Fox, which holds U.S. English-language television rights, had been projecting four of 64 matches involving the American team.
Corporations market at World Cup in a big way despite absence of US

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